Born in Finland, Reto began his fashion photography career in Madrid, has worked extensively in New York and Los Angeles.
His work is often characterized by somber sensuality with ambient urban night settings.
He targets a film-still style, which creates authenticity in his work. He
understands fashion photography more as a way to capture key fragments of
ongoing time and reality, not only as trend-scouting.
New York Fashion Stories - TV documentary about Reto's work as 2001
